BIO

Darian’s career began as a teenager, working  for  celebrated nightlife photographer Patrick McMullan as a photo retoucher, as well as  journalistic reporting  for NY Daily News,  an art docent for Takashi Murakami’s KaiKai Kiki collective at the Japan Society, and an assistant stage manager for the Gorillaz at the Apollo Theater.

While studying Film & Animation at Rhode Island School of Design, Darian was a social media influencer & content creator before those terms were integrated into the cultural  lexicon. Darian  produced award-winning films and fostered the growth of several  social media channels (45K+ across Tumblr, Vimeo, Tapastic). Her films continue to be shown and studied as exemplary student work in RISD thesis courses.

Darian continued work in the film industry for the next decade, founding Cheyenne Media and working on over 100 film and video projects including as a lead content producer for NYC historic arts organization, HOWL! Arts. 

In 2020, Darian expanded her experience as the head of social media and influencer marketing for esteemed New York agency, Mirrorball.

 

Experience


NEW YORK CITY,  AUGUST 2020 - PRESENT

Mirrorball Agency

Head of Social Media and Influencer Marketing

  • Manage a variety of clients across  several  industries: hospitality, retail, OTC pharma, cannabis, entertainment

  • Oversee a team of 10  people and managed numerous freelancers

  • Develop social media guidelines & playbooks

  • Build and manage social media department,  including all organic and paid social media and influencer marketing

  • Identify, contract, and onboard numerous technology platforms including CreatorIQ

  • Oversee all analytics and reporting,  including data analysis and content optimization recommendations

  • Lead creative strategy  across several accounts

  • Combine creative content ideas with smart social media strategies to drive business results

  • Continuously builds knowledge on the macro/micro forces which impact the client's business

  • Delivers on-going thought-leadership to clients and internal teams, particularly with a strong POV on consumer or cultural insight.

  • Proactively brings new thinking that pushes the work to teams and works closely with platforms and 3rd party partners to identify them

  • Collaborate with clients across the U.S., Canada, and London

  • Translate campaigns in multiple languages

  • Lead multimedia content development & creation

  • Manage ongoing relationships with over 600 creator partners

  • Design and implement Instagram Shopping ecommerce channels for several clients

Clients Included: Time Out Market, inSupply Labs, The Great Frog,  Pioneer Tank & Vessel, Aces Joint Repair,  The Cast, TRANSFIX, TD Bank, NEXT Hospitality, 

NEW YORK CITY & NEW ORLEANS, MAY 2012 - JULY  2020

Cheyenne Media

Founder; Director, Cinematographer, Editor, Animator

  • Collaborated with a variety of clients and verticals: fashion, beauty, music, fine art, auto, medical, hospitality

  • Directed, recorded, edited, animated, and oversaw distribution of a wide range  of content with a focus on content creation for social media channels such as  Youtube, Vimeo, Instagram, Facebook, Tumblr

  • Developed all video content for successfully funded Kickstarter projects

  • Sourced new clients & freelancers and developed deep long-term relationships

  • Leveraged existing relationships and alliances with clients & freelancers

  • Managed production schedules, file organization, uploading, & delivery

  • Demonstrated strong budget management skills to ensure control of project resources

Clients Included: Ford Music, PJ Morton,  Paula Cole, Frank Iero (My Chemical Romance), Reggie and the Full Effect, Jules Born, Voices of Black, Big Nazo Studios, Big Block Live, DJ Sak Noel, Preservation Hall Jazz Band, Rosie O’Donnell, Outfront Media, Maya Lin, Heather Henson, Daniel Handler, Maira Kalman,  Clark University, Orpheus & Muses Krewes (Mardi Gras), The Lower East Side Girls Club, Sky Room Times Square,  Jackie60, Geekenheim, Music Box Village, Antagonist Movement, Larry Flynt’s Hustler Club, Patricia Field, Dover Street Market, Nicola Formichetti/Nicopanda, Martine Gutierrez, The Great Frog, MSWorld.org, Corteva,  American Diabetes Association, U.S. Agency for International Development (USAID), American Society of Tropical Medicine & Hygiene (ASTMH), Burness Communications, The Friedman Foundation, Cattle Industry & NBCA Trade Show, A&E, Ironclad Pictures, DeerJen Productions, NY Challenge Productions, Broken Toaster Productions, Made With Sass, Atlantic Pictures, Merce, Meyers & Lane, Sisters Weekend, Part-Time Hooligan, Ghost & Cow Films, Good Baby Films

NEW YORK CITY & NEW ORLEANS, APRIL 2017  - PRESENT

The Left Brain Group

Multimedia Content Producer, Video Director, Content Consultant

  • Direct cinematography and editing of live events for social media content and for digital subscriptions

  • Led post-production and execution  for  the first reality show exclusively for IGTV

Clients Included: Bayou St. Blonde, Whittemore House NYC, David Bosscher, Cyd Charisse, Destroy The Hairdresser, Reverie, Jayne Matthews, Garrett Markenson, BOWRY by Sabrina Michals, Hairstory

NEW ORLEANS,  CLEVELAND  & PITTSBURGH, 2017 - 2019

MSWorld.org

Video Director, Graphic Designer

  • Live director and post-editor for an annual series of live “TED Talk”-inspired medical events around the country focused  on Multiple Sclerosis, featuring top neurologists, specialists, and motivational speakers

  • Graphic Designer for website forum, content creation, backend manager

NEW YORK CITY, 2013 - 2017

HOWL! Arts

Director of Video Production

  • Documented hundreds of events

  • Managed a digital archive and developed and  implemented asset management workflows

  • Collaborated with Executive Director and Creative Director

NEW YORK CITY, NEW ORLEANS &  LOS ANGELES, 2016 - 2020

Third Eye Film Festival

Co-Founder, Executive Director

  • Led a team to build a brand and coordinate the annual 3-day event in NYC, LA, and New Orleans

  • Wrote all festival statements and press kit materials

  • Scouted films, screened submissions with team of jurors,  and curated festival program

  • Managed social media platforms

  • Coordinated and hosted afterparties, emceed the events

2005 - 2013

  • New York Film Academy - Teaching Assistant

  • Tribeca Film Institute - Content Department Intern

  • Rhode Island School of Design - Teaching Assistant, Equipment Rental Assistant 

  • Ill Willed Studios - Prosthetic & SFX Artist Assistant

  • Japan Society - Art Docent

  • NY Daily News - Rush & Molloy Column Intern

  • Apollo Theater - Assistant Stage Manager

  • Patrick McMullan Company - Photo Retoucher

CAREER ACHIEVEMENTS

TIME OUT MARKET

Designed & implemented a robust influencer program with measurable ROI, engaged 600 influencers, achieved 25% followership growth, 30M impressions, 40K new followers, and 55% increase in monthly engagement rate across four Instagram accounts

PAID SOCIAL

Led strategy  and  execution of over $100K in media spend on Facebook and Instagram

SOFTWARE EXPERTISE

20 years experience using the Adobe Creative Suite

PATRICIA FIELD ART/FASHION

Rang the bell with Patricia Field and Lower East Side Girls Club, and Darian’s work exhibited on NASDAQ Tower & Marquee in Times Square

CHEYENNE MEDIA

Producer, cinematographer, and/or editor for over 100 projects, many produced autonomously

THE LEFT BRAIN GROUP

Led post-production and execution of the first reality TV show made exclusively for Instagram

THIRD EYE FILM FESTIVAL

Top 25 on FilmFreeway’s 100 Best Reviewed Film Festivals list for 3 consecutive years.  Founded an international genre film festival and hosted 20 screening events. Curated & screened 99 short & feature films  and built an international filmmaker community